Just like social media, any celebrity involvement in your show should be used sparingly. Right now your product needs time to grow. Develop a fan base, promote your wrestlers and use your limited time to build compelling story lines and deliver great in ring action. When the time does inevitably come where a celebrity appears on screen, there are two simple guidelines you need to follow. Avoid any physical contact with the wrestlers and dont over stay your welcome! I love Edward Norton as an actor but I am not the least bit interested to see him show up on Impact and power bomb Rockstar Spud through a table. They're actors and musicians, let them act and musish? Anyway, a perfect example of how to follow this plan, was Chris Rock showing up on Impact in 2002 to promote his movie Head of State. He was actually there to film some scenes for the movie itself and once he did that, he left! Exactly the way it should have been done. A perfect example of how not to do this, was TNAs very first weekly pay per view in 2002, when they tried to involve Toby Keith. Not only did we have to sit through a sound check caliber performance of his but were also forced to watch him get involved in the gauntlet to crown the new NWA World Champion. I am sure Ricky Steamboat was beaming with pride. Who needs to spend time building their stars of the future, when you can invest air time in that epic Jeff Jarrett vs. Toby Keith feud we re still raving about today.
