10 Ways To Make WWE Brand Extension Work

2. Keep Paul Heyman With Brock Lesnar, But Have Him Write SmackDown

Is this too much of a conflict of interests? We all know that Brock Lesnar and Paul Heyman are the proverbial money pairing in WWE, and that splitting them up would be a disaster; but we also know having Heyman back on the writing team like he was during SmackDown's heyday is best for business. This setup would have The Authority taking their heavily rumoured roles as General Managers of SmackDown, but Paul pulling the strings behind them. This would mean Heyman becoming more full time than he already is, something he might not be interested in. If he was to do both roles, the wrestling purist would be in for a treat every Thursday night.
Content Producer
Content Producer

Video & written Content Producer for WhatCulture Wrestling. NCTJ trained journalist. BA Hons, Sports Journalism.