10 Ways WWE Can Finally Get Their Audience Back
8. Embrace Literally The Easiest Thing Imaginable
WWE's creative problems run deep. You can't fix rust with a lick of paint, but it's rather easy to remove an old piece of sh*t from your shoe.
Either scrub it off, or, better yet, simply don't step in it.
The television and advertising industry, until the recent paradigm shift, was always reluctant to host pro wrestling because of its reputation as this weird niche interest. If some of your friends think you're a man-child weirdo for liking it, that belief is certainly shared in network corridors. Moreover, because wrestling to them is so stupid, you are stupid - and thus poor - for enjoying it. This is why, until recently, wrestling was so limited in the TV arena. Advertisers think you are too poor to buy the stuff that they hawk, rendering the act of paying for ads entirely pointless.
Nonetheless, wrestling survived in just the one form because there is no off-season, no re-runs, and it is cheaper to produce than most shows. The TV industry sanctions it on that USP.
In 2021, WWE has undermined its singular appeal by presenting re-runs on a weekly basis. This also pisses fans off because it's a literal, careless display of the "same old sh*t".
There are a million ways to avoid this. Create stables to build matches on a wrestler versus rival's stablemate premise. Track wins to make a wrestler's next match build on what they have just recently done. Book squashes. Place a blindfold over one's eyes and throw a dart at the tens of wrestlers in catering on any given night.
Pick one.
One.