6. Licensing
In 2013, WWE revenue from Licensing was only $46.4M. That's down 15% from three years ago. The video game license bankruptcy was a mess and hurt potential revenues. Hopefully, things have smoothed out and WWE can return to some banner licensing revenues generated by Video Game. Also, consider that with PPV bonuses in limbo (current contracts don't call for royalty payments for WWE Network appearances), licensing is one of the best ways that Superstars can get paid. A strong licensing division will keep high morale among the top stars. WWE could be doing more a lot more. There's a huge opportunity for t hem to work with "life-style merchandising" brands (think Mitchell & Ness) to improve the quality of their clothing designs. With more than half of the WWE Universe older than 35, it's time to look beyond the t-shirt market, and take a more sophisticated look. There's a need and demand for more fashionable sports clothing. Looking at the NFL, they've seen huge growth by marketing retro jerseys and women's apparel. Wrestling apparel doesn't have to look like it was just made for 12 year old boys. And yes, it's time to bring back to the ice cream bars.