10 Ways WWE Has Made Twitter As Important As RAW
1. Announcing Pay-Per-View Matches
Most recently, the biggest way that WWE has used Twitter as a tool equal to Raw has been the announcement of their upcoming pay-per-view matches. WWE recently used the social media site to promote the Goldberg vs. Brock Lesnar main event at Survivor Series 2016.
In years past, if fans wanted to know what to expect on the upcoming pay-per-view, they had to tune into Raw. On Monday nights, WWE would announce the card for their upcoming special events - a smart strategy to ensure viewers continuously tune in for their information.
In 2016, fans are now informed of upcoming matches through WWE's use of Twitter and social media. Fans can now get the most updated information throughout the week as opposed to having to wait to watch the flagship show.
To drive the importance of following WWE on social media, WWE has been steadily increasing the number of matches announced on Twitter. Updates are still made on Raw and SmackDown Live! but that is not the only time and place to hear about the upcoming pay-per-view card.
It's the age of on-demand and instant information, and WWE has made sure they stay on the cutting edge of the entertainment industry by placing a huge importance on their use of Twitter.