10 Ways WWE Must Revert To Old Habits To Pop A Rating

7. Hot Potato

Wwwwf Attitude
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Brock Lesnar's ownership of the Universal Championship since WrestleMania 33 has robbed viewers of title defences since April, with the champion in fact only even appearing once on television since smashing through Bill Goldberg at the 'Show of Shows'.

Vince Russo's attitude to titles during his spells atop WWE and WCW was much-maligned, but it may be time to open minds to his 'more is always more' philosophy and strap a hopeful rocket to several talents all at once.

Much has been made of Lesnar potentially carrying the title all the way to next year's WrestleMania and a showdown with Roman Reigns, but what does this all mean if he only appears two or three times before then anyway?

With a blockbuster encounter at July's Great Balls Of Fire pay-per-view, the company have the chance to shift the prize to Samoa Joe, who in turn to could trade the belt with any number of talent on Raw, not least his fellow Fatal Five Way opponents from Extreme Rules.

With the promise of near-weekly title matches instead of none at all, WWE could draw in viewers on a renewed promise of more important action taking place on their flagship vehicle away from the safe dollars of the WWE Network.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett