10 Ways WWE Must Revert To Old Habits To Pop A Rating
7. Hot Potato
Brock Lesnar's ownership of the Universal Championship since WrestleMania 33 has robbed viewers of title defences since April, with the champion in fact only even appearing once on television since smashing through Bill Goldberg at the 'Show of Shows'.
Vince Russo's attitude to titles during his spells atop WWE and WCW was much-maligned, but it may be time to open minds to his 'more is always more' philosophy and strap a hopeful rocket to several talents all at once.
Much has been made of Lesnar potentially carrying the title all the way to next year's WrestleMania and a showdown with Roman Reigns, but what does this all mean if he only appears two or three times before then anyway?
With a blockbuster encounter at July's Great Balls Of Fire pay-per-view, the company have the chance to shift the prize to Samoa Joe, who in turn to could trade the belt with any number of talent on Raw, not least his fellow Fatal Five Way opponents from Extreme Rules.
With the promise of near-weekly title matches instead of none at all, WWE could draw in viewers on a renewed promise of more important action taking place on their flagship vehicle away from the safe dollars of the WWE Network.