10 Ways WWE Storytelling Has Declined Since 2000

8. Shallow Characterisation

dean ambrose baron corbin
WWE.com

Weak characterisation is one of the main factors contributing towards WWE’s inability to create new stars. The roster is full of one dimensional caricatures who are defined by catchphrases and nicknames rather than personality traits, and while there are a handful of exceptions, the bulk of their major players feel incredibly shallow.

What defines Seth Rollins other than a couple of t-shirt slogans? When Roman Reigns steps inside the squared circle, what motivations drive him to greater success? How can we possibly invest in somebody like Charlotte Flair at the moment, when her face turn has never really been explained, and aside from ‘winning the title,’ her goals are a total mystery?

Nobody is ever given the opportunity to grow and evolve within the confines of WWE’s heavily scripted environment. The company’s idea of ‘character development’ is a new piece of merch every six months, and the bulk of these performers are faceless. The result is a roster full of wrestlers that nobody has any real reason to invest in, which greatly dilutes the storytelling process. It’s difficult to enjoy a story when you can’t relate to the protagonists, and how can anyone be expected to find common ground with these one-note robots?

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.