10 Ways WWE Was Made Worse By Being Lazy

6. Jobbing Out Champions

Ali Andrade
WWE.com

On last night's SmackDown - and indeed most episodes of SmackDown, and most episodes of RAW - a non-champion went over a champion purely to engineer a Championship Opportunity. It is an Opportunity for a Championship Opportunity that systemically weakens the actual champions, whom the audience conflates with every other member of the roster, reducing almost each and every one of them to the status of losers.

It's stupid, it's lazy, and it's also infuriating. This is the company that "tells stories" "no different to the works of Shakespeare", and their version of a story is putting a whoopee cushion on the f*cking Iron Throne.

Chris Jericho just got his belt stolen from him, and he still looks like more of a champion than the vast majority of those in WWE.

They build matches by presenting the same match (?), and the one with meaning behind it is rendered meaningless because the champion no longer feels insurmountable, the challenger no longer a threat. That threat has already been carried out. WWE tells stories by surgically extracting drama. Sensational.

New Japan Pro Wrestling uses this trope, too, but Gedo does so with far more logic and finesse. Minoru Suzuki preyed on a beaten Kazuchika Okada after his gruelling G1 Climax run, resulting in their recent cauldron at Royal Quest.

He won with a roll-up, and sold it as if his mother just bought him an early birthday present, except he didn't, because that would be a f*cking stupid thing to do.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!