In essence, it made perfect sense for Zeb Colter to represent Jack Swagger as his manager. Swagger's major downfall in WWE has always been his lack of real personality on the microphone, so Colter could mask this deficiency, allowing the big man to shine inside the ring as a pro wrestler. Similarly, Paul Heyman's verbal work alongside Brock Lesnar has been sterling, some of the best promo work of this generation. Without Heyman, Lesnar would still be a big deal, but he wouldn't be as remarkable a heel without the scheming, conniving former ECW head honcho. There are truckloads of WWE stars who could use a manager to guide them through the start of their main roster careers. It seems the company don't really favour the idea of main event talent using managers nowadays, which is fair enough, they want them to be a complete package, but it's becoming a lost art. Managers are extremely useful tools, and need to be used more.
Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.
