10 Worst Examples Of Advertising In Wrestling History

8. Paul Heyman Enjoys The Delicious Taste Of Ivory Soap

https://youtu.be/EiMjX-dfxqw?t=80 People say that they miss the old John Cena, the edgy John Cena, the guy that wasn't afraid to step on toes and promote the Thug Life. This is the Cena they're talking about. He's selling Ivory Soap. Mmmm delicious. Way back in 2003, and for 6 whole minutes, John Cena and Chris Benoit torture Paul Heyman by locking him in a sharpshooter making him lick and then eat a bar of soap. Can someone say 'Anti-Bullying Campaign'? Oh and in case you were confused as to what particular brand of soap was being ingested by a scared middle-aged man, there were plenty of nice lingering shots to remind you that it was Ivory Soap. Imagine being a fly on the wall of that production meeting. Ivory Execs: So, we're super excited to be working with the WWE. WWE: Thanks. Ivory Execs: What did you have planned? Maybe a backstage shower scene with the Divas? Maybe a superstar washing the blood of their face with our soap? WWE: Something like that. Ivory Execs: What do you have planned? WWE: We're going to make a fat guy eat it. Ivory Execs: ...
Content Producer
Content Producer

Adam is a sports writer, comedian and actor, currently living in London.