10 Worst Supernatural Gimmicks
9. Mordecai
This list won't be consumed with hurling abuse at Kevin Fertig, but the man behind Kevin Thorn was also guilty of another howler when he rocked up on SmackDown's featherlight 2004 roster as potential Undertaker foil Mordecai.
A victim of WWE's typical sledgehammer-like subtly, Fertig was decked out in an all-white variation of 'The Deadman's attire to portray his disdain for sin, complete with hooded robe, broadly religious iconography, and slow, meandering entrance that gave announcers time to question what on earth viewers were supposed to be looking at.
Therein lay the main issue with the gimmick. Unlike The Undertaker's intense, believable style and an inexorable link to the undead via his ostensible profession, Mordecai's ties to the occult were left intentionally vague.
It was thus impossible to fear, hate, or even understand the gimmick outside of snap judgments on a overblown aesthetic that collapsed into itself when he removed the klan-like ensemble to reveal pasty wrestling gear and an over-enthusiastic blonde dye job.
The traditionally safe method of having him go over midcarders didn't help either, with victories over Scotty 2 Hotty and Hardcore Holly doing little to combat the growing malaise for the character. Dropped in short order, Fertig would return to the developmental system before his vampire-themed 2006 comeback.