You have to send the crowd home happy. Okay, if not happy, you have to send them home satisfied, content in the show they have watched and the ones to come. This is true in all forms of entertainment, be it theatre, music or even professional wrestling.
In fact, given how obsessed wrestling is with 'main events' you could say that it is even more important in this particular industry. That's where the money is, where history is made. If nothing else, a major wrestling show needs to end on a high note.
WWE hasn't always managed this, although that might be kind. In fact, WWE history is littered with pay-per-view endings that beggared belief, that either angered the audience or flat out spoiled the product for them. It isn't just about stupid finishes and poor booking; many of these go way beyond that.
What follows is a short education in how not to end a show, how to irritate your audience to the point of no return, how to ruin babyfaces and gimmick matches. WWE has a tendency to damage its own product through its own inability to tick that most important of entertainment boxes; you have to send the crowd home happy.
Born in the middle of Wales in the middle of the 1980's, John can't quite remember when he started watching wrestling but he has a terrible feeling that Dino Bravo was involved. Now living in Prague, John spends most of his time trying to work out how Tomohiro Ishii still stands upright. His favourite wrestler of all time is Dean Malenko, but really it is Repo Man. He is the author of 'An Illustrated History of Slavic Misery', the best book about the Slavic people that you haven't yet read. You can get that and others from www.poshlostbooks.com.