10 Wrestlers Who Cracked WWE's Secret Code

7. Seth Rollins

Though Roman Reigns spent the cursed second act of his career swimming against the tide as Vince McMahon's hand-picked babyface project, he wasn't the only Shield member WWE sought to send stratospheric following the group's split.

Seth Rollins' served as the catalyst for The Shield's disbandment and his own heel mega-push. Years later, he was pushed to a greater level of prominence as a babyface Universal Champion, conquering Brock Lesnar, though his presentation as a top guy wasn't always consistent. Nonetheless, that the office has always had faith in Rollins is unquestionable.

For his part, Seth has built up an earned image as the ultimate company man. This is particularly important to WWE in its ongoing culture war with AEW. Online wrestling fandoms are often nasty, toxic, and fiercely tribal. In planting his flag so deep into Stamford soil it may never be dislodged, Rollins has made himself synonymous with Vince McMahon's product, for better or worse.

And on the character side, his 'Visionary' deal is big, silly, colourful, and fits WWE's brand of wrestling content to a tee. Donning a wacky jacket that no right-minded person would be caught wearing dead in public sends Rollins viral. He knows this, and he plays it up, strengthening his relationship with the audience.