10 Wrestlers Who HATED Losing

3. Steve Austin

Triple H Stephanie
WWE.com

In which the rank hypocrisy reveals itself, and so what, because it was OK for Steve Austin to not lose.

He didn't hang around, desperately clinging to his fading star at the expense of emerging talent. A serious neck injury prematurely ended a career so formidable in its drawing power that it made no sense to dull it in a bid to get a midcard act over.

Austin outdrew Hogan's revolutionary run as a household name two years after he was deemed a mere good hand in the dark days of Mantaur, Isaac Yankem, and the general civic centre miasma. A stubbornness, a belief, and a very strong argument underpinned Austin's flex. He was the man. After his maiden WWF Heavyweight Title win, Vince McMahon toyed with the idea of installing Marc Mero as his first challenger. The two men put on a banger at King Of The Ring 1996, but their trajectories had oscillated wildly in the two years since. After taking a Sable Bomb, Marc Mero punched only a ticket to midcard purgatory. Jeff Jarrett was also bantered off by the Rattlesnake, who didn't see a headliner in him. He saw only the memories of his dad paying him in potatoes, and didn't even deem him worthy of an ironic, pay-per-view receipt. Austin - perhaps annoyed in advance of Triple H's "Austin-uhhhh" gloating promo - also sidestepped doing the job to the Game at SummerSlam 1999.

He hated losing - in a manner that was of no benefit to the big picture he painted.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!