10 Wrestlers Who Innovated New Stipulation Matches

2. Jim Cornette - Hell In A Cell*

Bray Wyatt John Cena
WWE

If proof were needed that an honest-to-Christ tenured pro wrestling mind is needed within WWE's creative process - just in case the most dogsh*t promos you've ever heard don't count - consider the conception of one of WWE's greatest ever creative triumphs.

The Hell In A Cell gimmick was a Jim Cornette creation - or, more accurately, a Jim Cornette adaptation.

He drew inspiration from the famed Last Battle of Atlanta fought - bloodily - between Tommy Rich and Buzz Sawyer. Unlike the traditional steel cage match, a roof covered it, a simple, mostly aesthetic touch that conveyed the extent to which the animosity had to be contained.

Cornette, a keen historian with a deeper love of the southern '80s territories than the WWF, used it for inspiration when creating the Hell In A Cell gimmick. He updated it, somewhat ironically, given his latter reputation, to account for the advanced ring style; the space between the mesh and the ring allowed for a more athletic and dynamic match, with the claret-drenched ultra-violence remaining firmly intact.

The WWF's more filmic psychological approach worked in synergy to create a positively awesome hybrid of pro wrestling, old school and new, and horror cinema.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!