10 Wrestlers Who Will Change The Business Over The Next 10 Years

3. Santana

Santana AEW
AEW

If Tony Khan is smart, and he very much is, he will be keeping an eye on Santana - and not merely as a certain future AEW World Tag Team Champion.

That he will be.

Proud N' Powerful are a superb and charismatic tag team with an ability to command the TV screen and work scintillating state-of-the-art bangers.

In a profile piece so good that it hardly mattered that it was situationally flawed, Santana and Ortiz displayed enormous babyface potential ahead of their match against the Young Bucks on the Full Gear 2019 Countdown special. Inspiring and deeply authentic, Santana, patrolling dangerous streets with a collected swagger, resonated as a believable hard-man with an indomitable spirit.

Santana played a small but very impressive role in the wider Jon Moxley Vs. Chris Jericho storyline by cutting through the biblical theme and old-school narrative with a grand sense of pathos. Moxley by blinding him had subjected him to the same fate as life had laid upon his father.

That Santana revealed his babyface credentials as part of a two-week subplot diversion marks him as resourceful and creative storyteller - as does his idea to use beloved folk hero 'Trent's Mom' as the heat to drive a feud with Best Friends. It concluded in an instantly iconic segment of television, across its shattered windshields and flipped birds. It started with his pitch.

In Santana, AEW has a potential babyface star and booking prodigy.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!