10 Wrestling Bookers Who Made Themselves World Champion

6. Jeff Jarrett

When WWE purchased WCW in 2001, many wrestlers were concerned about their future business prospects - none more so than Jeff Jarrett, who had left WWE under acrimonious circumstances two years earlier.

Though opinions varied as to who was in the right regarding the Jarrett-Vince McMahon conflict, it didn't matter when Vince was running the sole business in town. Jarrett's options were limited, so he and his father, promoter Jerry, started a new company - Total Nonstop Action.

Initially, it seemed like Jarrett was willing to take a back seat - Ken Shamrock and Ron "R-Truth" Killings were the group's first two champions. Before long, though, Jarrett was on top as champ, and that was the promotion's status quo for much of the next four years. To many would-be fans who didn't view Jarrett as a true superstar, his prominent position was a turn-off.