10 Wrestling Bookers Who Made Themselves World Champion

4. Ric Flair

Ric Flair is roundly considered one of the best wrestlers of all time, but his tenure as booker of WCW is more polarizing. Flair is rumored to have had a hand in booking his legendary programs with Ricky Steamboat and Terry Funk in 1989, and he was given creative control of WCW outright in 1994. That tenure didn't last long, but Flair - who was already World Champion - continued to hold the title until the summer, feuding with Steamboat once more.

Flair's creative contributions to the undercard - which continued after he lost control of the main event - were less popular. Mick Foley, who as Cactus Jack experienced Flair's tenure firsthand, criticized him in his first autobiography, famously stating, "Flair was every bit as bad on the booking side of things as he was great on the wrestling side of it." Still, Flair's own feuds and title reigns are remembered fondly, by and large.