10 Wrestling Debuts That Changed Everything
3. Chris Jericho
Chris Jericho wasn't just a big acquisition from rival WCW when he signed in the summer of 1999 - he was so much more. Bruce Prichard has told on his 'Something To Wrestle With' show that the WWF tried something new when Jericho joined. For the first time ever, they wanted to steal some of the thunder from outlets like Dave Meltzer's Wrestling Observer.
That's why the company proudly trumpeted Jericho's arrival on WWF.com. The crafty sods.
To their shared amazement, those people surfing 'dat 'World Wide Web' flocked in their droves to the WWF's official online home and created huge traffic for the website. According to Prichard, this totally altered how the promotion dealt with big debuts and announcements on the internet forever.
They'd traditionally tried to keep things under wraps, but someone had pointed out that Meltzer leaked the news anyway. So, why not leak it first, get the jump on the 'dirt sheets' and sweep up that online euphoria over some 'Monday Night Jericho'?