10 Wrestling Feuds Where The Bad Guy Won
5. Sgt Slaughter Vs. Ultimate Warrior
Sgt Slaughter was a complete piece of sh*t around the time of the original Gulf War, or was that Vince McMahon for trying to exploit the situation for his own gains when WrestleMania VII's planned venue suddenly looked a little too large for the Chairman's shrinking organisation to fill.
Chasing the cheapest of heat, former human GI Joe figure Slaughter was brought back as a crazed Saddam Hussein apologist and "Iraqi Sympethiser" as actual human beings died in the desert. Somehow working his way into a shot at the Ultimate Warrior's WWE Championship at January 1991's Royal Rumble, this was supposed to be fantasy fulfillment for fans wanting to watch this catastrophic character get what was coming to him.
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Slaughter was going all the way to the 'Show Of Shows' to be taken down a peg or two by Hulk Hogan. The pair couldn't draw the six figures needed to fill the building (or the Sarge was an at-risk civilian, so said the company), but Warrior was the odd man out beyond his red hot programme with Randy Savage. In a gripping but debilitatingly difficult-to-stomach title clash, he lost his gold thanks to relentless interference from the Macho King, and transitioned immediately into getting his revenge instead of reclaiming his stolen prize.