10 Wrestling Matches That Killed WWE PPVs

9. Braun Strowman & Bobby Lashley Vs. Kevin Owens & Sami Zayn (Backlash 2018)

"Beat The Traffic".

That chant, designed to diss WWE's decision to put Roman Reigns vs. Samoa Joe on last, hammered home Backlash 2018's ineptness, but it wasn't the main culprit. No, as shocking at it may be to some who have always despised Reigns' as top babyface, he wasn't the one to blame for shattering fan enthusiasm.

Kevin Owens, Sami Zayn, Braun Strowman and Bobby Lashley were, and at least three of those men aren't the kind you'd expect to see in a crowd-killing match. Sadly, their tag-team effort before the main event relied too heavily on comedy (KO and Zayn took turns throwing one another to the wolves) and was backed by an unlikeable storyline between Sami and Lashley.

The exhibition style also felt like a cool down from back-to-back title matches like Charlotte Flair vs. Carmella and AJ Styles vs. Shinsuke Nakamura. The latter was a No DQ match too, and that didn't help the subsequent tag. Fans in New Jersey responded with complete apathy.