10 Wrestling Matches That Killed WWE PPVs
4. Al Snow Vs. Big Boss Man (Unforgiven 1999)
Some dogs humping around ringside was worse though.
The actual premise for the 'Kennel From Hell' match wasn't too bad. No really, it wasn't. The thought of Al Snow getting revenge on a cruel Big Boss Man for committing doggy murder then feeding said dog to him made some sense (in the Attitude era, making sense of silliness was par for the course). Now, Boss Man would be ravaged by attack dogs for his crimes.
The problem was that, in Snow's bid to avenge his darling Pepper, WWE accidentally promoted literal doggy style and had mutts crapping all over the ringside mats. Meanwhile, Al and Boss Man tried to work a match inside the Hell In A Cell structure and the announcers on/off pretended it was a serious issue.
Within minutes, the match degenerated into a elongated comedy spot that neither made Snow more of a likeable babyface nor had fans crying out to see the vile Boss Man get his comeuppance. Now, Unforgiven '99 immediately conjures up images of this tragedy and nothing else.