10 Wrestling Pay Per View Concepts That Didn't Catch On
2. WWE Taboo Tuesday
Taboo Tuesday was the second time WWE had experimented with the viability of hosting a pay-per-view on a Tuesday night rather than the traditional Sunday. The first experiment (1991’s This Tuesday In Texas) produced a small buyrate and immediately put plans for more mid-week PPVs on the back burner. WWE obviously thought enough time had passed by 2004, when the first Taboo Tuesday was held.
As well as experimenting with the time slot, Taboo Tuesday was born from a desire to increase the level of interaction between WWE and their fanbase. Thus, fans were given the opportunity to influence things like stipulations and match participants through an interactive poll - but they rarely had a substantial impact on the matches themselves. The validity of these polls was always highly questionable, and while giving the fans an increased say should have drummed up extra interest, it clearly didn’t work.
Both Taboo Tuesdays (2004 & 2005) were among WWE’s least-watched pay-per-views of the year, and the Tuesday night concept was deemed a failure. The show was renamed Cyber Sunday, and survived all the way to 2008, when it was eventually replaced by Bragging Rights.
If anything, Taboo Tuesday's failings only emphasised that Sunday night PPVs are an unbreakable wrestling tradition.