10 Wrestling Stars Who Reinvented Their Way To Longevity

9. Chris Jericho

Chris Jericho
WWE.com

Chris Jericho started his career as a chipper junior heavyweight, lacking the personality to match his precocious ability in the ring.

His WCW heel turn towards the tail end of the 90s was a revelation - so much so that it (eventually) convinced Vince McMahon to push him as a top card heavyweight talent during an era in which size still very much reigned supreme.

The temper tantrums he'd throw after losing matches were heatseeking missiles, as too were his intentionally droning promos and caterwauling 80s rock star affectations.

His return to WWE, after being storyline fired following a loss to John Cena in 2005, saw a diminished return of his face character - which he was never truly suited for. Realising this, Jericho proceeded to enter the second phase of his career, cutting his hair into a short and neat style to symbolise the break away from the 'Ayatollah of Rock N' Rolla".

This character change resulted from a heel turn at Shawn Michaela' expense. 2008 and the first part of 2009 would be owned by Jericho, whose besuited 'Honest Man' gimmick breathed new life into his act and gifted Rey Mysterio and Shawn Michaels with some of the best work of their impeccable careers.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!