10 WWE Attitude Era Problems That Fans Don't Want To Admit

5. Real Lack Of Future Planning

During storylines such as The Undertaker effectively becoming Satan himself and crucifying Steve Austin, before having the tables turned on him, what were the WWF really trying to achieve? Shock value was very much at the core of their mindset, feeling that if people knew they were going to see something controversial, they'd surely tune into show. That's one explanation, and a valid one, but the flipside paints a very different story altogether. On one hand, the company wanted to create a splash with people, but where was the long-term planning through all of this? For example, remember when The Undertaker hung The Big Boss Man, only for the latter to return in quick order to screens? How about when characters flipped and flopped between babyface and heel without much in the way of a proper reason from week-to-week, was that representative of preparing for the future? There were many top stars during the Attitude Era, all of them memorable, but the company floundered a little once many of them (Shawn Michaels, Steve Austin, The Rock) started to wind down their full-time careers.