10 WWE Decisions AEW SHOULD BE Scared Of
4. The Continued Development Of The Fiend
The vastness of WWE's operational process often makes it something of a challenge to tie what happens on screen to anything else that actually impacts the business of the business. We are not in times of wrestlers drawing houses or dominating quarter hours - WWE made itself the headliner - but stars still have the power to trump brand loyalty.
Bray Wyatt is a star.
His horrendous past already confined to another world, The Fiend reinvention has saved his career and brought with it an urgency to a show that has to exist with his spectre looming above it. And best of all, WWE actually seem to realise this.
The first few weeks of the Firefly Fun House came with in-built panic that the company would screw the entire thing up, yet as of writing (and presumably as of AEW's television debut), The Fiend's first match and multiple live appearances have actually enhanced what quickly became the richest part of the show.
Kept important and kept in tact, there feels like no ceiling for the gimmick. And more power to everybody involved in reaching this point. Together, they've achieved more, much like...