10 WWE Face Turns That Ultimately Failed

2. Vince McMahon Turns Twice - 1999

https://www.youtube.com/watch?v=mFyOWc48RDA In 1999, the WWF was still riding the momentum of the Attitude Era, and was implementing a type of writing style called €œCrash TV.€ Like the daytime soap operas, twists and turns came quickly (hence all the Big Show turns). In their desire to keep viewers on the edge of their seats, the writing team did the unthinkable: they tried to make the evil Mr. McMahon likable€twice. Vince€™s first babyface turn happened after Wrestlemania 15 when the Ministry of Darkness kidnapped his daughter, Stephanie. Suddenly, Vince became relatable to the viewing public at home. He was no longer the corrupt boss of the company, but rather a grieving father who had lost his daughter. The waters got muddied even further when it was none other than his arch nemesis, Stone Cold Steve Austin, who ended up saving Stephanie. It was all for naught, as weeks later, Vince was revealed as the Higher Power behind the Ministry, and had orchestrated his own daughter€™s kidnapping, all in the name of getting the WWF Championship off Stone Cold Steve Austin. When Austin defeated The Undertaker at Fully Loaded, the stipulation stated that Vince McMahon would have to leave the WWF forever (unimaginable in hindsight). Vince€™s hiatus lasted all of two months before he returned on Smackdown in September as a babyface against Triple H, who had tormented his family, stating €œI was going to stay out of business, but this isn€™t business, this is personal.€ He€™d defeat Triple H to win the WWF Championship that night with the help of Austin. This second babyface run would last all the way until Wrestlemania 2000, where he turned on The Rock and joined up with Triple H and his daughter Stephanie in the McMahon-Helmsley Era. Vince may be considered to be the greatest heel of all time, since his feud with Austin was the driving force behind the Attitude Era and pro wrestling€™s resurgence in the late 1990s. To imagine him as a likable character is really suspending disbelief. He€™s a novelty act now and gets babyface nostalgia pops, but Mr. McMahon will always be evil to the bone.