Desperate times call for desperate measures. How do you solve a problem like Zack Ryder? The only way that's left is to turn him heel since the powers that be have failed to give him a suitable platform as a babyface to succeed. All his success has come off his own back with his work on Youtube. Credit to him do taking things into his own hands. He's one of those guys on the roster that is a cult hero in the eyes of the WWE Universe. They cheer him whenever he appears at an event despite having no real reason to. You could imagine a heel Ryder taking on a similar persona of a Robbie E from TNA fame, something that WWE currently doesn't have. Just do it WWE. It's obvious that Ryder has the talent and the investment from the fans to get over. Just back him significantly and give him a chance.
