Jack Swagger is WWE's patriarch. He is also the most stale member of the current roster. Look at what a heel turn has done for Sheamus. He was in the same boat as Swagger before getting himself injured but now has returned with a new look, new entrance and new attitude. Swagger should do the same. In terms of in ring achievements, he achieved his greatest success as a heel. He's a former World Heavyweight Champion for crying out loud. Could you see him holding such a prestigious title in today's WWE? Course you couldn't. However, with a couple of tweaks here and there, and a new Zeb for a mouthpiece, he could go all the way once again. He just needs freshened up.
