10 WWE Feuds That Started Over The DUMBEST Things

7. Booker T & Edge War Over Shampoo Ad

Drew McIntyre CM Punk Bracelet
WWE.com

Technically, Booker T and Edge's bizarre Japanese shampoo commercial rivalry could be justified as two wrestlers fighting over a lucrative payoff. In effect, they were fighting over money, but that's not actually how the WWF framed things heading into WrestleMania X8. Nope, they had Book get shirty with Edge because the Canadian had superior hair.

It was good hair.

Fictional Japanese business minds clearly agreed, because they went with Adam Copeland as the frontrunner for their non-existent follicle festival. 'FollicleFest' was presumably a working title for that year's 'Mania.

It's unclear what's worse - the fact Edge and Booker were scrapping over shampoo endorsements or the jokes in this article. Again, money talks, but bullsh*t walked...all the way onto the main card at WrestleMania in front of some 68,000 screaming fans. "THEY ARE FIGHTING OVER SHAMPOO" was splashed across a sign and in clear view of the hard camera as the contest begun. 

Wonder how many bottles of the stuff they sold at the merch stands?

Contributor

Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.