10 WWE Innovations That Nobody Wanted
6. Bragging Rights
The Bragging Rights pay-per-view was supposed to be the ultimate showdown between Raw and SmackDown, but it quickly became clear that the gimmick wasn't going to work.
Then there were the stakes... or lack thereof. The winning brand got a trophy, but so what? There were no real consequences or rewards for the victors, making the matches feel as significant as mid-card filler. Without something tangible on the line, it was hard for fans to care about the outcomes.
The event also had a knack for interrupting ongoing storylines. Wrestlers in the middle of heated feuds were suddenly expected to play nice for the sake of brand loyalty. This abrupt shift felt forced and took the wind out of rivalries that fans were actually invested in.
And let’s talk about brand loyalty. Wrestlers were switching brands more often than they changed ring gear. Expecting fans to believe in their undying loyalty to a brand they might have just joined was a stretch. This inconsistency made the whole premise feel pointless.
In the end, Bragging Rights was a forgettable blip on the WWE calendar that disappeared after two years.