10 WWE Stars Who Overcame Terrible Gimmicks

8. The Taxman Cometh

Mike Rotunda had worked in the WWF in the 1980s as part of a babyface tag team called the US Express, with his brother-in-law and future Four Horsemen founder, Barry Windham €“ but his greatest fame as a professional wrestler happened while under one of the most boring gimmicks ever created by anyone, anywhere. In 1991, returning to the WWF after a spell with NWA-affiliated JCP, later WCW, Rotunda was repackaged as I.R.S €“ Irwin. R. Schyster, an Inland Revenue Service tax man gimmick (itself a reworking of the even worse Wall Street stockbroker heel character he€™d used for the last year in WCW). While it was certainly an improvement over his terrible Gordon Gekko imitation (no one gives a stuff about stockbrokers, but tax collectors have been loathed since Biblical times), the character had no legs whatsoever. Only Rotunda€™s sound abilities in the ring and complete commitment to what little heelwork he could get out of the role made him one of the most reliable bad guys in the WWF between 1991 and 1995 €“ that, and his partnership with €˜The Million Dollar Man€™ in tag team Money, Inc and stable The Million Dollar Corporation. Where DiBiase would later unintentionally drag Steve Austin down, he helped elevate Rotunda by association. I.R.S. became one of the most famous WWF heels never to win a title, with crowd-pleasing feuds with Bret Hart, Razor Ramon, the Steiners and the Legion Of Doom, and most famously with the Undertaker.
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