10 WWE Stars Vince McMahon Sees Dollar Signs In Right Now
3. Kevin Owens
Kevin Owens excels at absolutely everything put in front of him. As an in-ring talent, he's second to none. On the microphone, he's confident, brash and credible.
Even behind the announce desk providing guest commentary, he's simultaneously able to be heel yet put over the talent of those working the match.
Those who followed the independent circuit closely 5 years ago may find it difficult to believe, but the man formerly known as Kevin Steen has become one of WWE's most valuable assets.
Not only did he look like a great match for John Cena last year (both inside the ring and on the stick), but the star has yet to disappoint in any of his subsequent rivalries.
In similar fashion to Daniel Bryan, the core fan base feels like they can live vicariously through Owens. He has a 'soft' look that lends itself well to fans identifying with him.
There isn't really anything Owens can't do, he continues to show that weekly on WWE programming. Remaining heel is fine for now, but it may become progressively tougher for WWE to expect fans to boo KO.