10 WWE Storylines That Horribly Backfired

7. The Faceless Man Falls On His Ass

In April 2011 the WWE debuted a new masked luchador character with some fanfare: Sin Cara, literally meaning €˜faceless€™. With a dramatic, individual lighting scheme for his matches, a leaping entrance facilitated by a ringside trampoline and an eyecatching full face mask, Sin Cara was recruited as Oscar €˜Rey Mysterio€™s wrestling career began to wind down: the company€™s Latino babyface star had worked a high risk, high flying style for around twenty years, and his knees were shot. The WWE knew that they€™d need a replacement tecnico lined up to take advantage of their huge Latino/Hispanic market, and Mexican lucha libre megastar Luis €˜Místico€™ Urive was their guy. Except he wasn€™t, was he? Unlike the smooth, capable Mysterio, Sin Cara was an injury-prone botchmonkey, seemingly incapable of a five-minute television match without screwing up. True, Mysterio had been working with North American stars of all different shapes and sizes for ten years: Urive had mostly wrestled the flamboyant lucha libre style, with some excursions to Japan, and had been thrown in at the deep end of the WWE main roster within weeks of being signed. Still, three years later, amid an increasing number of botch-fuelled injuries, the WWE couldn€™t ignore it any longer. No matter how you spun it, no matter how good or how huge Urive had been in Mexico as Místico, his Sin Cara wrestled like a broken hoover: he both sucked and blew at the same time. This was a man who semi-regularly messed up his own ring entrance, and once fell over while in the ring on his own, taunting an opponent on the outside.

After yet another injury in August 2013 €“ a simple dislocated finger that caused Urive to insist that a match with Alberto Del Rio be stopped €“ Vince McMahon had had enough: bad enough that the supposed €˜sure thing€™ was a failure, but McMahon despises weakness. Jorge €˜Hunico€™ Arias was tapped to continue playing the Sin Cara character on B-shows and in exhibition matches, and Urive was future endeavoured in February the following year. Arias is far more consistent a wrestler, but it€™s too late: the damage to the character has been done. Sin Cara, the heir apparent to Rey Mysterio, is an international joke.
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Contributor

Professional writer, punk werewolf and nesting place for starfish. Obsessed with squid, spirals and story. I publish short weird fiction online at desincarne.com, and tweet nonsense under the name Jack The Bodiless. You can follow me all you like, just don't touch my stuff.