10 WWE Superstars That Are Permanently Lost

From main events to Main Event and the midcard to just plain mid, what's next for WWE's lost souls?

Alexa Bliss
WWE

Not everybody can be a tippy top star in pro wrestling and pro wrestling wouldn't and couldn't function if everybody was a tippy top star.

The perfect compromise for any company is a full and varied compliment of performers that ideally have it in them to ascend to the highest level and be able to drop down the ladder for others as per needs of the promotion. Assembling a solid mix of those that can at least do one of the two very well is the fundamental minimum. WWE - for years now - has managed neither.

It might sound churlish to suggest that WWE hasn't created any true top money/ratings-drawing stars outside of maybe Roman Reigns and maybe Becky Lynch over the last decade or so, but the brand-over-talent mentality has served the organisation so well since John Cena went part time that this was clearly their longterm strategy anyway. And the knock-on effect can be seen on the lower rungs.

This contemporary core philosophy aims to present upper card stars as bona fide main event superstars, with the bottom-of-the-barrel losers as the warm bodies for them to easily beat before a Premium Live Event. But what of those in an increasingly bloated middle?

It's a question WWE seemingly aren't prepared to ask. The below wrestlers are or were feeling increasingly like lost causes, and have been so for long enough that the company have no intention of changing that. Nor will they permit the wrestlers to change it themselves...

10. Mustafa Ali

Alexa Bliss
WWE.com

A victim of the pace of wrestling discourse and WWE's internal mechanisms alike, Mustafa Ali was like every other performer a little a while ago - he was at his hottest when he was nowhere near a television screen.

Announcing that he'd requested his release on social media after one too many failed attempts by the company to make the most of his blindingly obvious talents, Ali accidentally became the face of the misrepresented many getting lost in the shuffle. A wrestler that persistently elevated nothing to something and still saw no reward, he was just the latest to reveal Vince McMahon's old "brass ring" take as all stick and no carrot.

Unfortunately, his request wasn't granted. When WWE didn't respond to the #FreeAli groundswell, the story went away and so too did Ali's avenues of escape. He returned to work on the April 25 2022 Raw and has mostly done jobs since, including in his hometown for pet project Theory. This, it seems, is his lot before he's at long last legally out the door.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett