10 WWE Superstars Who Gambled On A New Look
6. Mankind's Expert Character Work
Mick Foley in 1998 gambled, to super effect, with an in-character image transformation.
For the second time that year, he was manipulated by Mr. McMahon as a pawn with which to wrest the WWF Heavyweight Title from Steve Austin. As Mankind in the autumn, he dressed for the role, pitifully, by wearing an oversized, creased white shirt and ill-fitting tie. In a visual storytelling masterstroke, he didn't look the part because the part wasn't his. It belonged to the Rock; Mankind was a diversion with which to distract Austin, and the scheme was so convoluted and inspired that the Rattlesnake never looked foolish for being deceived by it.
All the while, the abject state of Foley built him as a sympathetic figure. This image update fashioned him as a perfect transitional champion, before the Ragin' Climax of WrestleMania XV, and it worked as well in the babyface role.
The attire was so bad, on purpose, that it doubled as a taunt to Mr. McMahon: this atrocity of a "Corporate" champion was even less in the mould than Steve Austin was, which compelled the evil boss to engineer a captivating series of shenanigans to restore the title back in the grasp of the Corporation.