10 WWE Wrestlers Who Benefited Most From Turning Heel

Chris Jericho is an unfailing source of constant entertainment whether he's pulling for the dark side or not, but it cannot have escaped the attention of anyone who has followed his career over the last 20 years how great the chasm between his success as a face and as a heel.

The Canadian's first title reign - sealed with wins over The Rock and Steve Austin at Vengeance 2001 - began not a month after he betrayed his WWF cohorts, in turn nearly costing them, and his employers, dear in their match with The Alliance.

His second was hot on the heels of his 2008 switch from wise-cracking every-man to holier-than-thou hypocrite, opportunistically stealing the belt after being added to Unforgiven's Scramble Match as a last-minute replacement for the injured CM Punk.