Despite being crammed into a few weeks, Kevin Owens and John Cena has been one of the best feuds of this year. The big question going into Money In The Bank, is just how far WWE go with making the new heel star? Another victory over John Cena would be a real statement, but WWE also have to consider that Cena is the franchise star and needs to be hot for whatever is lined up at SummerSlam. With this in mind, the creative team could be thinking of some sort of 'shock' finish that keeps Owens hot but also protects Cena. And given that we know Samoa Joe is lined up for a feud with Owens, it could make sense to have him get involved in the finish this Sunday.