In recent years, many fans have come to criticize WWE over a perceived neutering of their programming. Back in 2008, for a number of reasons including the impending move from Jakks Pacific to Mattel as their primary toy licensee, WWE made the decision to tone down their programming and adopt a TV-PG TV Parental Guidelines rating in the United States for all of their shows. Contrary to popular belief, the ratings don't work like movie ratings. There's no third party agency like the Motion Picture Association of America or the British Board of Film Classification who oversees the TV rating system. Producers and networks largely assign the ratings themselves. Once, when promoting Royal Rumble 2000, WWE even teased nudity in the advertised bikini contest by adding the non-standard N content descriptor (as in TV-14 N) when the correct one is S for sexual content. So as you can see, the rating really means whatever WWE and its partners want it to mean. This becomes even more clear when you realize that ever since its premiere in 1999, SmackDown has been rated TV-PG. Yes, even at the height of the Attitude Era, WWE had a show with the same basic rating as what they use now. With that in mind, a lot of things have happened that you probably didn't realize were part of PG shows, so let's take a look at some of them.