12 Live Observations From NXT Download Festival

9. Even Here, They Talk About WhatCulture

No matter where you go now, someone has an opinion on WhatCulture Wrestling: that's what happens when you overcome TNA in subscription numbers and have the audacity to launch your own promotion.

Still, as a veteran of the site from the days before wrestling was even covered around these parts, it's incredible how much the brand has bled into the product. I stood watching the video package before No Way Jose and Wolfe's match beside two fans who were debating their favourite WC talent (King Ross versus Jack The Jobber).

It's astonishing and brilliant, and there's no end to how great it is to overhear that sort of thing. Sadly, there weren't any signs, but that's what happens when a year's worth of rain falls in a day and everyone is soaked through to their underpants. Signs don't survive that sort of deluge.

Botchamania also got a cheeky shout out too, which will no doubt delight Maffew.