Since bursting onto the scene last year, Rusev has crushed all manner of opponents and has been mighty impressive in doing so. Sure, defeating the likes of Big E and Jack Swagger (seriously, has there been a more repeated match over the last 12 months?!) is one thing, but when the company has a guy beat John Cena then you know theres serious plans for him. In fairness, both Rusev and Lana as a package deserve to be on the cusp of the main event theyve both portrayed their characters brilliantly and effectively to date. A babyface Lesnar standing up for the USA against the pesky foreign menace could do huge business if handled correctly. Even when hes supposedly a bad guy, fans still hugely support Lesnar. As a face, he will be the most popular guy in the company yes, even more so than Daniel Bryan. A recent idea that was thrown out there by Jim Ross was to have Rusev remain unbeaten all the way through to next years Wrestlemania, then have Brock challenge him there. That could be great booking, although you feel as if theres a certain Great One awaiting Lesnar at next years Showcase of the Immortals. But after Rusevs done with Cena, whos next for him? Maybe he could feud with another upper card face for a few months before moving on to Brock - that could certainly make sense for all parties.