15 Biggest Matches WWE Should've Booked In The 90s (But Didn't)

14. Ultimate Warrior vs. Earthquake (1990)

This match may be a head-scratcher to some considering that it's unlikely to have been anything close to a 5 star classic, but it should have been booked in 1990 for the betterment of the company. In a booking strategy that will be discussed in more detail later, SummerSlam often features a main event program between the top heel and top face coming out of WrestleMania (Brock Lesnar and John Cena in 2014 is a recent example). Earthquake was the company's top heel leaving WrestleMania VI and the Ultimate Warrior supplanted Hogan as top babyface when he capture the WWF Championship at the same event. If the company wanted to start Warrior's reign off strongly then Earthquake should've challenged Warrior as the headliners of SummerSlam 1990. He needed a hot heel, and nobody was hotter at the time than the big man. Instead, Warrior was put into a recycled feud with Rick Rude and it was the Hulkster who would benefit from facing Earthquake. Had Warrior been paired with Quake, business for WWE might have been better in the aftermath of WrestleMania VI. Hogan should've stayed out of the spotlight longer than he did and allowed Warrior the chance to shine without looking over his shoulder. But the company rushed Hogan back and eventually put him over Earthquake while Warrior would head into the Fall facing upper mid-card heels Mr. Perfect and Demolition. None were credible threats to the title.