15 Things Modern WWE Fans Will Never Understand

4. Champions Didn't Lose

WWE's always had problems with booking, but one way in which the company's product has heinously devolved over the past several years involves the treatment of champions. In the 1980s and 1990s, WWE's title belts had cachet among wrestling fans because they were treated as important. They were sought after by wrestlers and they were won by the best - and the champions who held them were booked strongly to protect the belts. That way, they remained handy tools for drawing money. Today, booking champions properly seems to be a rarity. Since WrestleMania, Seth Rollins has been routinely pinned by his opponents, and the result is that fans don't view him as on the same level as stars like John Cena and Randy Orton. Earlier in the year, Joey Mercury even scored a win over Rollins, representing a nadir for the booking of the WWE World Heavyweight Champion. The secondary titles are treated even worse - in many cases, when a wrestler wins the Intercontinental or United States Championship (or becomes King of the Ring), WWE feels that it gives them carte blanche to beat him as much as they want. The company's current decision-makers don't seem to understand that such booking strips the titles of any money-earning potential they once had.