17 Things You Probably Missed From AEW Dynamite (16 Oct)
10. The Hidden Genius Of JR's Full Gear Sell
That video package hyping Cody's AEW Title shot at Full Gear will go down as one of the best this year. It was meticulously laid out, shot brilliantly and included talking head comments from Jim Ross, Tony Schiavone, DDP, MJF and more.
JR stole the show with his sell job.
He noted that Chris Jericho would only have to focus on his match at the pay-per-view. Meanwhile, Cody, as a senior figure in AEW, would have to attend numerous meetings before the show and switch gears to become wrestler later that night. This was simple storytelling, but it was damn good storytelling.
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