18 Ups & 12 Downs From The WWE SmackDown Live Era

For when the B-Show blew your mind, or just left you feeling blue...

Maryse Nikki Bella
WWE

There's quite the symmetry between the first edition of SmackDown Live in July 2016 and this historic week that will see off the live Tuesday Night edition in favour of a billion dollar Friday showcase for Fox.

After surviving its wilderness years following the demise of the first brand extension, the July 19th 2016 edition of SmackDown the most commercially successful and critically acclaimed era of the blue brand with a bang.

On that night, Seth Rollins and Dean Ambrose were cast as the stars of Raw and SmackDown respectively, in much the same way 'The Architect' leads the charge for all of WWE today across from his former partner's wild reinvention in AEW. Mauro Ranallo was the fresh voice of Tuesday Nights alongside a rejuvenated Jerry Lawler of all people. Both men are again key to the company's success on NXT and Raw respectively following a huge shake-up at the desks. Shane McMahon began life as the SmackDown Live Commissioner - a role he may well be booted from on the SmackDown Fox "Premiere".

Few could have foresaw the blue brand doing this well out of the deal, but the show's offered much to celebrate in the past three years that almost justifies the prominence it'll now receive. Alright the WWE Championship had maybe the worst 12 months in it's 50+ year history and two particularly bad promos killed the careers of those entrusted with them, but like a rainbow without rain, we'd not have some amazing ups without some damaging downs...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett