He's the head of the company, and the mastermind of the industry. Many have called him a genius and a visionary, but that doesn't disguise the fact that he's openly and wildly mad. He lives in a world of 'there shall be no other gods but me', and, drunk on his own pride and hubris, has actually challenged Gods to fight him, using endless streams of cash to engineer fights in his favour. He also lost his hair in humiliating circumstances, something that did his unravelling mental state no favours whatsoever.
