4. Top Earner
As the head of the WWE brand, John Cena is the company top earner. That's fair enough, as there's proof to show that he's the biggest reason fans watch wrestling. Show tickets sell better with him on the card. Merchandise with his likeness outsells all other wrestlers. Tv ratings improve with his presence. Pay per view buys go up, as proved by WrestleMania 28 when he set the PPV gross record. WWE pays Cena $3 million a year, with bonuses for merchandise on top. He also gets first class travel and accommodation, which was traditionally only reserved for the WWE Champion.