Kane setting Jim Ross on fire was the conclusion of a tense interview in which J.R tried to get answers from the recently unmasked wrestler. Kane didn't appreciate the line of questioning, so he poured gasoline all over Ross and set a match to him. Old J.R went up in flames, screaming and wriggling as fire ran up his leg and back. It was shock television, but it should also be pointed out how good the interview portion was. More sit down segments like that should be part of WWE narratives.