11. Nearly All Viewers Watch Raw Live On The Night
The Wrestling Observer Newsletter reports that 88%-92% of Raw's television viewership is live. That's a substantial amount of live viewers, in an era where many other television shows are DVR'd. That should have meant WWE was an attractive proposition to advertisers, as other shows are more likely to have viewers fast forwarding through the advertisements. However, advertisers believe that WWE fans don't have much money. As such, the live viewership of Raw isn't valued that highly when WWE negotiate deals with the likes of NBCUniveral.
