25 Ways WWE Has Ruined Raw
7. Too Many Cooks
Few individuals are as complicit in WWE's long-term creative demise as Stephanie McMahon.
Her ascent coincided not only with the onset of the company's incurable ratings slide (though she wasn't the only factor), but also the transformation of their creative team from a traditional small group of bookers, to a crowded mess of several dozen 'writers,' with experience in the wrestling industry considered an optional extra.
This started filtering through in 2002, and most first-hand accounts suggest the process is a shambles. In interviews, former employees will describe creative meetings as a chaotic hellscape, with tens of writers shouting over the top of each other throughout, all presenting ideas that no self-respecting in-ring performer would ever pitch themselves. Vince McMahon ultimately has the final say, though, and he'll inevitably overrule everything he doesn't like, rendering the process irrelevant.
It's estimated that WWE currently employ upwards of 25 main roster writers. With so many voices in one room, it's no wonder that their storytelling has dissolved to its current state, and until they simplify the process and go back to a traditional booking model, its hard to see Raw (and SmackDown) improving.